Even the smartest among us can feel inept as we fail to figure out which light switch or oven burner to turn on, or whether to push, pull, or slide a door. The fault, argues this ingenious—even liberating—book, lies not in ourselves, but in product design that ignores the needs of users and the principles of cognitive psychology. The problems range from ambiguous and hidden con...(展开全部)

A popular, entertaining, and insightful analysis of why some products satisfy customers while others only frustrate them. B & W photographs and illustrations throughout.

The end of the millennium has always held the world in fear of earthquakes, plague, and the catastrophic destruction of the world. At the dawn of the 21st millennium the world is still experiencing these anxieties, as seen by the onslaught of fantasies of renewal, doomsday predictions, and New Age prophecies.This fascinating book explores the millenarianism that flourished in w...(展开全部)

Our bestselling introduction to graphic design is now available in a revised and updated edition. In Graphic Design: The New Basics, bestselling author Ellen Lupton (Thinking with Type, Type on Screen) and design educator Jennifer Cole Phillips explain the key concepts of visual language that inform any work of design, from logo or letterhead to a complex website. Through visua...(展开全部)

Our bestselling introduction to graphic design is now available in a revised and updated edition. In Graphic Design: The New Basics, bestselling author Ellen Lupton (Thinking with Type, Type on Screen) and design educator Jennifer Cole Phillips explain the key concepts of visual language that inform any work of design, from logo or letterhead to a complex website. Through visua...(展开全部)

Josef Albers’s Interaction of Color is a masterwork in twentieth-century art education. Conceived as a handbook and teaching aid for artists, instructors, and students, this timeless book presents Albers’s unique ideas of color experimentation in a way that is valuable to specialists as well as to a larger audience. Originally published by Yale University Press in 1963 as a lim...(展开全部)

Josef Albers’s Interaction of Color is a masterwork in twentieth-century art education. Conceived as a handbook and teaching aid for artists, instructors, and students, this timeless book presents Albers’s unique ideas of color experimentation in a way that is valuable to specialists as well as to a larger audience. Originally published by Yale University Press in 1963 as a lim...(展开全部)

In 2001 an international panel of distinguished climate scientists announced that the world was warming at a rate without precedent during at least the last ten millennia, and that warming was caused by the buildup of greenhouse gases from human activity. The story of how scientists reached that conclusion - by way of unexpected twists and turns - was the story Spencer Weart to...(展开全部)

Revised and Expanded Edition Every night, a pageant of Greek mythology circles overhead. Perseus flies to the rescue of Andromeda, Orion faces the charge of the snorting Bull, and the ship of the Argonauts sails in search of the Golden Fleece. Constellations are the invention of the human imagination, not of nature. They are an expression of the human desire to impress its own ...(展开全部)

Revised and Expanded With the same trademark compassion and erudition he brought to The Man Who Mistook His Wife for a Hat , Oliver Sacks explores the place music occupies in the brain and how it affects the human condition. In Musicophilia , he shows us a variety of what he calls “musical misalignments.” Among them: a man struck by lightning who suddenly desires to become ...(展开全部)